Marty Appel was the youngest public relations director ever selected to lead a major league baseball team and was George Steinbrenner’s first hire in that position with the New York Yankees. After nine years with the Yankees, under both CBS and Steinbrenner ownership, Appel went on to direct public relations for Tribune Broadcasting’s WPIX in New York and to serve as the Yankees Executive Producer concurrently. He later directed public relations for the Atlanta Committee for the Olympic Games and the Topps Company before opening his own agency, Marty Appel PR.
Appel has written 18 books, including a biography of King Kelly, and children’s biographies of Yogi Berra and Joe DiMaggio. He ghost-wrote books for Eric Gregg, Larry King, Bowie Kuhn, Lee MacPhail, Thurman Munson, and Tom Seaver, and wrote a biography of Munson published in 2009. His 2012 book, Pinstripe Empire: The New York Yankees from Before the Babe to After the Boss, was the first narrative history of the team since Frank Graham’s 1943 publication, The New York Yankees. He has also contributed to a variety of publications, including Sports Collectors Digest, Yankees Magazine and Encyclopedia Americana.